Where CEOs are getting their hands dirty,
working with you on your growth strategy

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Through the ASICS TENKAN-TEN Growth Catalyst we combine the creative spirit and drive of external innovators with the scale and expertise of ASICS.
Together, we will grow projects that will move people across the world.

Let´s move the world together!
We strive to inspire hope and purpose, improving society and empowering people through movement, sport and well-being.
A sound mind and a sound body as essentials for life's journey.

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People who want to innovate, transform and redefine the Sports & Wellness industry; creating synergies with our values and vision.

Initiatives that fit under the scope of our ANIMA SANA IN CORPORE SANO philosophy (A Sound Mind in a Sound Body) to support and cultivate.

- New products & services
- New technologies
- New procedures
- New business models
- New consumer experiences

From Digital Platforms to Wearables.
From Sports & Wellness to Training & Health.
From new materials to new forms of consumer interaction.

READ MORE

The ASICS TENKAN-TEN program catalyses your growth if you already passed the MVP phase, market validation and have certain traction.

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TENKAN-TEN 転換点 - Japanese for tipping point.


How little things can make a big difference -
when the unexpected becomes a reality.

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The TENKAN-TEN program by ASICS guides you through this process by offering the tools you need to catalyse your growth and tip your company towards success.

The TENKAN-TEN experience:
by the Startups of 2024

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Interview by Markos, Founder of Fun with Balls
View Video

Interview by Daniel, Founder of MATCHi
View Video

Interview by Aidas, Founder of OME Health
View video

Interview by Alexander, Founder of Racecheck
View video

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Interview by Jeff, Founder of Waybetter
View Video

The TENKAN-TEN experience:
by the Startups of 2018

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Interview by Shea, Founder of Curv
View video

Interview by Regina, Founder of Pyrates
View video

Interview by Olivier, Founder of Runnin’ City
View video

Interview by Kilian, Founder of A-Champs
View video

Interview by Diego, Founder of Entrenarme
View video

Our latest news.

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Read more about interesting topics regarding the startup ecosystem, about ASICS and TENKAN-TEN, receive informative tips and know-hows, and stay up-to-date on our latest news by visiting our Blog

CLICK HERE

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Financial Support

Money is not the most important thing in life, but it can make a difference.

We are "tipping" you straight to the "point" with 30,000€ in cash in benefit of your project.

 

Network & Ecosystem

The TENKAN-TEN program will connnect you to a global network of retail distribution, high level executives, venture capitalists, industry experts, successfull founders and media contacts.

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Mentoring

Top level mentors and entrepreneurs in residence are going to focus on your total development and challenge you to move beyond your comfort zone.

Their knowledge and experience transformed for you into reliable advice and recommendations - to make an genuine contribution to the development of your project.

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The ASICS House

Welcome to the ASICS Innovation Hub EMEA.

2500 sqm of Sports & Well-Being in the heart of Barcelona

- including a 200 sqm gym and work out area and many other special features and amenities.

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Well-being

Eat well, train together, perform better.

A personalized Sound Mind, Sound Body™ plan will be ready for you which includes personal trainer sessions, a nutritional plan and free access to our gym and sports facilities.

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We move you out of this trouble towards growth!

What to expect.

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No surprises - you continue controlling your company.

What we offer:

30,000€ financial support.

High performance services.

Free coworking spaces at our offices in Barcelona.


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• Right to carry out additional investments in your company.

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• Right of first negotiation.

READ MORE

The Requirements

Growth catalyst.

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• You already passed the MVP phase, market validation and have certain traction.


•Your project fits with the values of ASICS and the Sound Mind, Sound Body™ philosophy.


• You completed all information requested on the application form.

01.

Application
Phase.

April 8th - June 9th 2024

02.

Screening &
Selection.

June 9th - July 19th 2024

03.

Kick Off TENKAN-TEN Program.

September 13th 2024

04.

Demo
Tour.

February 3rd - 7th 2020

After the program

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The ASICS TENKAN-TEN approach is therefore planned to not abandon you after the batch and to make sure that your post catalyst abilities stay inline with your confidence.

飞猫加速器appMentorship.

For this precise reason, we have put an alumni mentorship program in place. This will help you with your further sustainable growth strategy and enable you to think about your company’s next 10 years rather than only focussing on the following month.

To make sure growth continues after the program, you can count on ASICS Global teams’ follow-up support to make the transition smooth and steady in the long run.

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ENTREPRENEURS IN RESIDENCE

Emilio Risques

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Vice President New Business & Innovation EMEA at ASICS. Formerly: CEO ASICS France & General Manager ASICS Iberia.

Sébastien Lefebvre

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Daniel Silva

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Entrepreneur, Founding Partner YNN Ventures, Investor and Advisor

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Hiroaki Kageyama

President and Chief Investment Officer at ASICS Ventures Corporation.

Dan Smith

Dan Smith

President and General Manager
ASICS Digital & Formerly CEO
& COO Runkeeper.

Carsten Unbehaun

Carsten Unbehaun

CEO of ASICS EMEA and CEO of Haglöfs

​Johann Völkers

​Johann Völkers

Founder & CEO at ORBIT - orbitdigital.de
Formerly: First Investor & Head of International at mytaxi.

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Executive Vice President, Head of Product, Marketing, and Merchandising at ASICS EMEA

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Chief Administrative Officer
ASICS EMEA & Member of the
Board at ASICS EMEA.

Jon Gilman

Jon Gilman

Vice President Product
at Runkeeper.

Gerhard Klein

Gerhard Klein

Vice President Sportstyle at ASICS EMEA

VIEW ALL TEAM

Our Partners

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